Harley-Davidson India announces ‘Harley Rock Riders’
A unique music property featuring top rock talent.
5 city tour with Split and guest performances by Them Clones, Thermal and a Quarter, Menwhopause, Native Tongue and Indus Creed in a new avatar
Mumbai, September 1st 2010: Harley-Davidson India today announced the launch of its unique music property – Harley Rock Riders, an annual music platform which will bring together motorcycling and music, honoring Harley-Davidson’s historic association with Rock & Roll and its legends. In its first year, Harley Rock Riders will commence with a five-city tour accompanied by Split and guest performances by Them Clones, Thermal and a Quarter, Menwhopause, Native Tongue and Indus Creed.
On the special occasion of the launch of Harley Rock Riders, Mr. Sanjay Tripathi, Director – Marketing, Harley-Davidson said, “The Harley-Davidson culture is as much about its unique style as the motorcycles themselves. Self-expression is what Harley is all about and that is what connects us with rock music, and we are proud to announce our annual rock music property Harley Rock Riders.”
“We are delighted to provide such a unique platform for Split, a young and budding rock band to showcase their abundant talent. Additionally, Indus Creed’s re-launch through this property stands witness to the experience, passion and dedication that Harley-Davidson has to rock music. This property truly embodies the spirit of Harley-Davidson and will mark the beginning of our association with Indian rock music in the years to come. Watch out for the Music, Motorcycles and Mayhem!” he further added.
This annual unique rock music property has been conceptualized by Harley-Davidson India and Rolling Stone India. Rolling Stone India will provide its expertise of talent sourcing and in the coming years assist Harley-Davidson India in managing and executing the exclusive property.
In sync with the freedom, passion and self-expression, that define Harley-Davidson; Split, a promising rock band has been selected to kick-start the Harley Rock Riders tour from 9th September to 4th December. The three-month rock tour will touch upon the five cities that Harley-Davidson has already ridden into with its dealerships – New Delhi, Chandigarh, Mumbai, Hyderabad and Bangalore.
Thrilled on being selected as the ‘chosen’ band, Split said, “We are pleased and privileged, to be a part of the rock music revolution that Harley-Davidson is bringing to India through their first of its kind Harley Rock Riders platform. Performing at this event and being endorsed by an iconic brand like Harley-Davidson is going to be an unmatched experience for us. We look forward to performing across five cities in India during the tour.”
TAAQ is 14 years old, have released four albums and have enough material for a handful more.
On stage, we have had anywhere from two (yes, two) to nine members. But we have always found equilibrium at three. If you want to know our names, we are Bruce Lee Mani, Rajeev Rajagopal and Prakash K N. We are the only rock band from India to be featured on National Public Radio's All Things Considered. We have supported Jethro Tull and Deep Purple on tour.
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