Hard Rock Cafe has long had a tradition of involving itself with philanthropic causes and finding new and unique ways to give back to society, through its Corporate Social Responsibility efforts.
As part of this year’s initiative, Hard Rock Cafe is proud of its participation in Earth Hour- a global movement to symbolize one’s commitment to the planet.
This was celebrated by switching off the lights in Cafes around the world for 1 hour, from 8.30 PM – 9.30 PM on March 29. Guests could still enjoy the Cafe atmosphere by indulging in a beautiful candle-lit setting.
A brief history of Earth Hour:Earth Hour is a worldwide movement for the planet organized by the World Wide Fund for Nature (WWF). The event is held worldwide annually encouraging individuals, communities, households and businesses to turn off their non-essential lights for one hour, from 8:30 to 9:30 p.m. on the last Saturday in March, as a symbol for their commitment to the planet. It was famously started as a lights-off event in Sydney, Australia in 2007. Since then it has grown to engage more than 7000 cities and towns worldwide. Today, Earth Hour engages a massive mainstream community on a broad range of environmental issues.
The one-hour event continues to remain the key driver of the now larger movement.The initiative was appreciated by all the guests who enthusiastically took part in the celebrations.
We, at Hard Rock Cafe continue our efforts in doing our bit for the environment and encourage our patrons to join us in the same.